Our eyes have gained more prominence than ever over the recent year, with the constant use of face masks making them our only visible facial feature. It’s no wonder then that one of this year’s beauty trends is taking better care of skin around the eyes, and although opinions are generally divided as to whether we actually need a specific product to treat this area or not– I’m here to tell you why I believe in the power of a good eye cream.
The skin around the eyes can be up to 10 times thinner and more fragile than the rest of our complexion, making it more susceptible to premature ageing (amongst other things). Its high permeability and reactivity make it more vulnerable to external aggressions and for this reason alone, taking good care of this delicate area with a targeted treatment is a must for those of us who want to keep at bay puffy eyes, eye bags and fine lines.
How to treat dark circles under eyes
Hereditary capillary fragility is one of the main reasons why some of us are more prone to developing dark circles than others. However, other factors such as smoking, sun exposure, continual rubbing your eyes, stress, repeatedly using hot water to wash your face, dehydration and anaemia can also cause the skin around your eyes to lose its vitality and become inflamed. Certain medications containing antiplatelets (like aspirin) tend to accentuate dark circles under the eyes too, and lack of sleep and the first day of menstruation can also make them more pronounced, although these are not root causes.
Unfortunately, there are many factors that can cause our eye area to look less than healthy and this is why I’m a big advocate of using a good beauty product specifically formulated to treat this delicate, sensitive part of our face. The skin around the eyes has its own characteristics and needs that a regular moisturiser or face serum can’t meet. Here’s where our Rapid Eye Treatment comes to the rescue.
With its unique formula based exclusively on floral extracts and plant peptides, its awarding-winning formula reduces the appearance of eye bags, dark circles and signs of fatigue. These peptides, along with powerhouse antioxidants, help preserve the area’s optimal skin-health and keep at bay the effects of the external skin-aggressions we face on a daily basis.
When should I start using an eye cream?
The best way to take care of the skin around the eyes is by using a well-formulated product from age 25 onwards. From this point in our lives our collagen and elastin deposits unfortunately begin to degrade, meaning skin needs support to remain as health as possible. I recommend using an eye cream twice a day for maximum effect – In the morning to decongest the area after waking, and at night to hydrate and nourish the skin.
This is why I believe that good skin care for this area is indispensable to keep us looking our best.